![]() ![]() Stuart Weitzman recently launched a campaign for both Facebook and Instagram using cinemagraphs. According to Susan Duffy, Chief Marketing Officer High-end brands certainly believe them to be worth the investment. They tend to be cheaper than a video production, depending on the type of video. they're not! So be sure to hire a professional. In order for the image to run smoothly, a number of layers of individual photos must be perfectly placed one after another so that the focal point object is completely in sync with the previous photo. Are they worth the investment?Ĭreating the perfect cinemagraph can be a time consuming affair. Looking at the above example, you were instantly drawn to the coffee pouring into the mug leaving a trail of steam behind - weren't you? There's something so enticing about this combination of static image and movement concentred in just one part of the creative, resulting in an effective, eye-catching video. Subtle movements within an image draw the eye in, becoming the focal point of a larger picture. Done right, they can be extremely powerful! Cinemagraphs focus on an animated object while the background remains still. Put simply, they're a collection of images brought together to form a 'GIF like' image. Although cinemagraphs are not widely known about, they've actually been around for more than 5 years! Here's why they could be your new secret weapon. ![]() Cinemagraphs are currently enjoying a somewhat of a resurgence in online marketing thanks to their visual impact. ![]()
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